Rory McGonigle, Director of Digital Strategy of Smart eStrategy

Rory McGonigle, Director of Digital Strategy of Smart eStrategy

Our Client Centric Mission Statement

"Changing our client's lives by getting their brand's products in front of the right buyers"

"We help passionate Ecommerce companies who want to make a bigger impact, reach more people, and spread their unique message through their brand.

We do this by creating a calculated investment around their marketing dollars through targeted creative and behavioral, data driven decisions.

So that they can drive predictable revenue through diversified channels while building a loyal community to create an authority in their industry."

Our Core Values

Ownership - We are self starters with strong self-motivation and drive to achieve absolute greatness. We are proactive and NOT re-active and solve problems head on. We despise inefficiencies and micro-management. We are independent and take leadership and responsibility of our time, tasks, projects and role. We are hungry for self education and taking action to implement what we’ve learned. We figure out how to get things done with limited resources.

Belief in Positive Impact - We believe in making a positive impact on the world. Our products and services change and better lives, businesses, and ourselves. All of our actions have the forethought on how can this make a greater positive impact. We show up everyday with an optimistic approach to improve and grow into better versions of ourselves.

Transparency - We maintain integrity by being honest with ourselves, our team, our clients and customers. We maintain open communication.

Team Player - We are willing to take on uncomfortable challenges to better ourselves, our team, and our company. We have a burning desire to go the extra mile to help others and put them above ourselves. We know that we can achieve 10x more as a team than individually. We treat our clients and customers as family to build an amazing community.

Be The Best - We are never satisfied by the status quo. We have an insatiable desire to learn and grow into the best version of ourselves. We understand to achieve everything we desire, we need constant improvement and growth as individuals to prepare for our future. We reflect and remain aware to stay ahead of the curve and innovate ideas to solve difficult challenges. We are never complacent and rise above challenges. We don’t expect anything; we earn it.

Our Digital Experts


 Smart eStrategy is a full service agency that specializes in eCommerce growth. Our team has years of experience running eCommerce brands and are experts in Facebook & Instagram advertising, building high converting websites, value packed e-mail marketing that generates revenue, Amazon Seller Central management, & overall strategies on growing your eCommerce brand! We are one of the fastest growing eCommerce agencies in the world!

In 2018, our team generated over $3mm+ in revenue for our clients:
💥 Sky-rocketed an off-roading company to $265,000+ in new revenue in 90 days at 14.84 x ROAS
💥 Scaled a non-profit from $3k/month to $100k+/month in 90 days
💥 Rocketed a t-shirt brand to their production capacity @ 4 ROAS generating over $500k!


Rory, Head of Strategy

Rory builds upon the agency’s strong foundation and core offerings to drive growth and champion the agency as an emerging digital performance powerhouse.


Mary, Social Media Buyer

Mary is responsible for creating content and strategy that is original and compelling, using social media as efficiently and effectively as possible.


Emily, Social Media Buyer

Emily takes a deep dive into all of our clients persona to ensure we are crafting the right brand story to bring in new customers.


Henry, Account Manager

Henry is our lead account strategist building our client’s businesses through data analysis and his extensive E-commerce background.


Sara, Search Media Buyer

Sara is our team’s lead on all search based media buying. Her areas of expertise lie within Google AdWords and Amazon’s various PPC options.


Mark, Social Media Buyer

Mark is our team’s technical and and marketing generalist ensuring all of our necessary integrations are live and functioning across our integrated marketing channels.