What Is A Sales Funnel?

As one begins to adventure into the world of marketing, whether digital or not, a phrase you will undoubtedly come across is "Sales Funnel." The Sales Funnel is a way of understanding or interpreting the consumers' journey or pathway towards a purchase. While a customer's path towards purchase may be different from the next, the core fundamentals of how they learn about a brand, gain knowledge about products and services offered, and then ultimately purchase remains the same. Here we have created a simple infographic to help illustrate the consumer journey as well as describe the various stages of that journey.

Sales Funnel Infographic V2.png