eCommerce Case Study: Home Decor


This home decor brand was not having any success with Facebook advertising. Here were their critical statistics prior to our partnership:

  • Cost per Purchase (CPA): $412
  • Return on Ad Spend (RoAS): 0.09
  • Website Conversion Rate: 1.49% (view screenshot below) (industry standard is 2-4%)


We did a full audit of their Facebook ads manager and noted the following:

  • No sales funnel
  • No product catalog
  • Wrong campaign objectives set
  • Ad content was not optimized
  • Low website conversion rate

Our team strategized on the type of sales funnel that would convert best in this niche and how we would quickly bring their costs down.


We built their sales funnel inside of Facebook and saw immediate results as soon as our campaigns were approved and live. Here are the stats for the first 2 weeks of taking over during one of the most expensive times of the year to run digital advertisements:

  • Cost per Purchase (CPA): $10.89 decreased by 91.9%
  • Return on Ad Spend (RoAS): 5.32 -> a 3,315% increase
  • Website Conversion Rate: 3.33% -> a 224% increase
  • Purchases: Increased purchases by 16,600% with 334
  • Revenue Generated by Ads: $19,364.93 a 46,117% increase

Bar Chart Colors:
Dark Blue: first 2 weeks our agency took over their ads
Light Blue = 2 weeks prior to our partnership

Screen Shot 2018-01-15 at 7.00.20 PM.png
Screen Shot 2018-01-15 at 7.02.32 PM.png
Screen Shot 2018-01-15 at 7.02.49 PM.png

Here is their Website
Conversion Rate BEFORE
working with our agency:

Screen Shot 2017-12-12 at 11.50.51 AM.png

Here is their Website
Conversion Rate AFTER
working with our agency:

Screen Shot 2017-12-12 at 11.49.48 AM.png

We saw immediate success with RoAS
as high as 48.33x on some of our ad sets.

Screen Shot 2018-01-15 at 7.06.14 PM.png

Are you ready for your revenue
to sky rocket as well?

It’s time to grow!