Warning! Be careful for watch you wish for! ;)
This B2B firm was wanting to drive hot inbound leads through Facebook advertising. They were buying low quality leads from a 3rd party that other businesses also had access to. They wanted exclusive hot leads that were ready to talk with their sales team.
We implemented a full sales funnel that qualified and disqualified leads. Only qualified folks were able to book in a time with their sales team with a complete questionnaire completed.
We generated 484 HOT & Qualified leads before the client said they were needing to hire additional staff to handle the lead flow. They quickly brought in $194,070 in revenue from these leads with an 8.16x ROAS!
$194,070in new Revenue
8.16 XReturn On Ad Spend (ROAS) from Facebook Ad Campaigns
> Complex geo + demographic targeting
> Aggressive bidding strategy
Landing Page Funnels
> End-to-end funnel build
> High volume CRO testing
> Lead nurturing campaigns
> Contextual email sequences