How to Hire a Marketing Agency - Avoid These Blunders in 2023!

When you're considering hiring a marketing agency, it's important to take your time and do your research. After all, this is a significant decision that will have a major impact on your business. Your ROI must be maximized, and your team must be confident that the right agency is chosen.

Hiring an agency can simplify your marketing significantly–so don’t neglect investing in one. To help you avoid making any blunders when you hire a marketing agency in 2023, here are some tips you should keep in mind.

Hiring a Marketing Agency Is a Big Decision - Don’t Rush Into It

Take your time to do the research and make sure you understand what success looks like for you, so that the right agency can be chosen.

This could be simply asking around and getting referrals from people who have used an agency before, and then once you’ve found one that meets your criteria, checking their website, social media presence, and asking questions about their culture to see if they’re a good fit for you. 

Rushing into a decision without properly researching the agency could have long-term implications that could be difficult to rectify. Make sure you’re comfortable with the agency you choose and that you trust their capabilities to deliver the results you need.

Tips for Hiring a Marketing Agency: 6 Things to Expect

Once you have an agency, it’s important to know what you should expect. Take a look at some tips below.

1. Expecting SEO to Work Quickly

SEO isn't an overnight fix, and it can take several months to show results. It's important to be patient, but also to set realistic expectations and monitor progress along the way. SEO takes time due to the nature of search engine algorithms, and results won't be immediate.

2. Expecting Results Without Investment

Marketing agencies can't work without investment. Agencies need budget to be able to execute campaigns and strategies. It's important to discuss the budget you have available and make sure it's in line with what the agency needs to be successful.

3. Expecting the Agency to Do Everything Without Your Feedback

It's important to understand that the agency will not be able to do everything. You should expect the agency to provide guidance and advice, but ultimately you'll need to be involved in the process to ensure success. You might need to provide resources or even take on some tasks yourself.

4. Not Aligning on KPIs + Metrics

It's important to align on KPIs and metrics to measure success. This should be done before the agency is hired so both parties can work together to achieve the same goals. This will help the agency to focus on the right tasks and maximize results.

Key performance indicators (KPIs) and metrics should be discussed and agreed upon prior to hiring the agency. This ensures that both parties are working toward the same goals and objectives. It also helps the agency focus on the right tasks and maximizes results.

5. Not Having a Clear Budget

It is important to have a clear budget before hiring a marketing agency. Without a clear budget, it can be difficult to negotiate the best terms and determine which services will be provided. It is important to have a budget that outlines the services that will be provided, the timeline for completion, and the cost of each service. The budget should also include any additional fees and expenses that may arise during the course of the project.

6. Not Knowing What to Ask

When hiring a marketing agency, it is important to know what to ask. Questions should be related to the agency's experience and expertise, the services they provide, their methods and strategies, and their pricing. It is also important to ask questions about the agency's ability to provide reporting and analytics, as well as their commitment to meeting deadlines and budget constraints.

Some key things to ask include more than just methodologies and pricing, you should also ask questions like:

- How is data used to inform decisions?
- What makes your agency different from others in the same space?
- What kind of success have you achieved for past clients?
- What is your typical timeline for completing projects?
- Do you have any samples of past work we can review?

The more you know about the agency and their approach, the better prepared you can be to make the right decision.

Hiring a Marketing Agency: 5 Blunders To Avoid

Take a look at these common mistakes, so you can avoid them.

1. Make Sure You Have a Clear Idea of Your Goals

Before you even start looking for an agency, you need to be clear on your marketing goals. What do you want to achieve, and what metrics are you going to measure success by? Make sure you have a plan and that you’re clear on your objectives before you even start looking at agencies.

2. Don’t Base Your Decision on Price Alone

Hiring the cheapest agency isn’t always the best choice. Make sure you’re considering the quality of the work, the experience of the team, and their track record. Don’t base your decision solely on the price tag and don’t be afraid to ask for references from past clients.

3. Make Sure You’re Compatible With the Agency’s Culture

Not all agencies are the same, and it’s important to ensure you’re compatible with the agency’s culture. You’ll want to make sure that you share the same values and that they have a team that’s experienced and passionate about your industry.

What do we mean by culture? Well, marketing is more than just testing ads, writing copy, and creating content. It’s about understanding your customer’s journey and creating experiences that lead to trust and loyalty. It’s also about being creative and being able to think outside the box. Make sure your chosen agency embraces these principles, and that they can apply their knowledge to the target audience you’re trying to reach.

4. Don’t Forget About Transparency

Transparency is a key factor when it comes to working with an agency. Make sure you know exactly what you’re paying for, and that you’re comfortable with their reporting process. You should also ensure that the agency is open to feedback, and that they’re willing to adjust their strategies to meet your needs.

When you’re deciding on an agency, make sure you ask about their communication process and how you’ll be updated on progress. This will help you stay in control of the project, as well as ensure that the agency is transparent about their work.

5. Ask for Results and Testimonials From Past Clients

One of the best ways to gauge the success of an agency is by asking for results and testimonials from their past clients. But keep in mind this is curated evidence. It’s important to ask the right questions to ensure that the agency is delivering on their promises.

You should also ask for references from past clients who have achieved the same results as you want. This will help you get an idea of how successful the agency is at delivering on their promises. You should also check out online reviews in places the agency might not have control over, such as Google My Business, Yelp, and the Better Business Bureau.

The Bottom Line: Hiring a Marketing Agency Can Be a Great Decision - Just Avoid Those Common Mistakes!

Choosing the right marketing agency for your business can be a daunting task, and it is important to do your homework. Take time to assess your goals, find referrals or personal recommendations, look closely at the agency’s website and social media presence, and ask lots of questions.

It is necessary to understand their culture and set expectations on both sides before signing any long-term contracts. Lastly, be willing to give them time and pay for results as well as delegate some tasks. After all, great partnerships take commitment and effort from all parties involved! Ready to schedule a free 30-minute introductory call? Get started with your growth today.